Digital Media

The digital space has become indispensable in communication. To be able to use the digital space more effectively, it is imperative to develop a digital communication strategy. Here are a few points to consider when developing the strategy.

• Analyze the situation: what barriers do you need to overcome?
• Look at positive situations that exist that you need to build on
• Identify communication objectives
• Be clear on target audience who are mostly the stakeholders you have identified
• Develop key messages and approaches (for the different target audiences)
• Determine best platform (s) to use to reach key audiences
• Budget for resources and set timelines
• Put in place an evaluation mechanism
• Analyze results then adjust plan according

Tip: A monitoring and evaluation mechanism? It is always good to monitor from time to time and not to wait till the end before one performs an evaluation. This helps for readjustments or revisions to be made for positive results to be achieved

 A monitoring and evaluation mechanism? It's always good to monitor from time to time and not to wait till the end before one performs an evaluation. This helps for readjustments or revisions to be made for positive results to be achieved