Personal Branding

Each person has a brand. How people perceive you is as a result of individual action. Think about your favorite cartoon character like Tom or Jerry, Sponge Bob or any other character. How do you perceive them? What words would you use to describe them?

What about your role model? A prominent figure, a person you admire. What comes to mind when you think about them and why do you think you perceive them that way?

How are you able to identify company logos, and when you see those logos, how do you think about the product?

Your Personal Brand helps you to stand out.

Personal branding is defined as “a fully planned and strategic process, developing action to promote your own brand.”

This means that it takes conscious efforts and action to build for yourself a brand

• Personal Brand can be positive/ negative or neutral
• Personal Branding must ensure consistency and relevance