Using RCCE to Change Health Behaviors

Use RCCE to understand the priorities, needs and perspectives of your community to help change health behaviors that protect them from COVID-19.

• Knowing their point of view, risk perception and beliefs behind behaviors gives your messages more impact 💪.
• Find out what makes it easy or hard to follow COVID-19 advice.
• Ask them what they see their friends doing and whether they accept those behaviors👍.
• Find people who the community trusts to help promote preventive behaviors.
• Make handwash stations easy to find 🚩and the steps easy to remember.
• Show how much distance is safe📏. Also show people examples of real situations they might be in like queuing at the shops 🛒 or attending a health facility🏥.
• Talk to the community about different options for keeping safe so they can chose the best way for them.
• Explain the risks of not being safe.
• Show proof that these behaviors work.
• Use "we" and model the behaviors.
• When discussing COVID-19 or promoting the vaccine, be honest about what is still unknown.
• Stick to the facts and explain how vaccines work, and inform them of the benefits.
• Communicate with your fellow health workers about behaviors that are hard for them and their patients.
• Check on each other to encourage healthy behaviors and to practice good RCCE together.